12 November 2026 • Mercedes-Benz World, Weybridge

The UK just got a
new home for
e-commerce.

One day, built for the operators running the UK's fastest-growing e-commerce brands. Real growth stories, real networking, and time behind the wheel at Mercedes-Benz World.

000
Days
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00
Hours
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Stord The Experience F1

The Stage is Set

This isn't a trade show floor. It's a room built for the people actually running fulfillment, ops, and growth at the UK's fastest-scaling e-commerce brands.

30+
founders & operators
3
unique experiences
1
day of insights,
community & adrenaline

What to expect from Stord: The Experience

01

Real growth stories

Hear from founders of leading e-commerce companies on their growth stories and the challenges they overcame. Real numbers, real lessons, and a clear look at what's next for e-commerce in the UK.

02

Time with people solving the same problems you are

Network, workshop, and socialise with operators building the kind of consumer experience that turns a single order into a loyal customer, and closing the gap between what shoppers expect and what most brands deliver.

03

Behind the wheel

Precision under pressure. The Grid, the Pit Stop Challenge, and the Mercedes-AMG Ultimate Ride: three experiences built around the same teamwork elite racing teams live by.

04

One of the UK's most recognisable venues

The full day takes place at Mercedes-Benz World, Weybridge: a world-class brand centre and driving experience venue that makes the day feel like something worth clearing your calendar for.

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Experiences to remember

Buckle in as a professional driver pushes a Mercedes-AMG GT or SL to its limits. Feel what a real apex, braking point, and driving line actually look like from the inside of the corner.

Mercedes-AMG Ultimate Ride

Change a tyre against the clock, the same way an F1 pit crew does. Speed only matters if the timing and coordination are right first.

Pit Stop Challenge

Race side by side in a simulator built from an official Mercedes-AMG Formula One show car. It's the same technology drivers train on, scaled down to a few competitive laps with your table.

The Grid

The Afterparty

Close out the day at Archive & Myth

The day ends with an evening cocktail social at Archive & Myth, a hidden speakeasy bar beneath Leicester Square. A dedicated Stord coach will be on hand to whisk everyone back into town, with a little something special laid on for the ride. All that's left to plan is the conversation.

Archive & Myth

Why we built Stord: The Experience

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Secure your place

Places are limited and by invitation. Register below and our team will confirm your spot.

FAQ

How do I get there?

Mercedes-Benz World has on-site parking if you're driving. If you're coming by train, the fastest route from central London is Waterloo to Weybridge, then a short shuttle taxi (around 7 minutes) from Weybridge station to the venue, which Stord will provide.

Is there a dress code?

Smart casual for the day. The Pit Stop Challenge requires flat, closed-toe shoes, no heels.

Can I bring a colleague?

Places are limited, so we're unable to guarantee more than one place per company. If you'd like to bring a colleague, reach out to your Stord representative to confirm availability.

What if I need to cancel?

If you need to cancel for any reason, we completely understand, life happens. If your plans change, please reach out to our events manager adam.monaghan@stord.com as soon as possible so that we can offer the open spot to someone on the waitlist.

12 November 2026 • Mercedes-Benz World, Weybridge

One day for the operators building the UK's fastest-growing brands.

Register Now